Introducing the Beam Toothbrush

Below is an article written by the CEO of Beam Technologies, Alex Frommeyer. He explains the functions of this new product, which helps monitor the oral hygiene habits of the user by utilizing smartphone applications.

Does Your Toothbrush Have an App?

Well, now there’s an app for that too! The Beam Brush is the world’s first smart toothbrush, a manual brush that monitors oral hygiene habits and reports them to a smartphone app. Beam contains embedded sensors that upload brushing length and frequency data to an easy-to-read interface. Users also have the option to send their data to their dentist ahead of cleanings so home oral hygiene characteristics can be considered in treatment planning.

Healthcare is in the early stages of a major transformation, known as “digital health” or “quantified self”, where consumers are becoming increasingly interested in using the devices in their pocket to improve their health. Health & wellness apps have been flooding iTunes and the Android Market for the past two years, and the latest trend is to track daily health-related activities via external gadgets like Jawbone’s UP bracelet, the Zeo Sleep Monitor, or Nike’s Fuelband.

Perhaps not surprisingly, an oral care focused gadget has been missing from the conversation, until Beam Technologies announced their toothbrush + app in January 2012. The Beam Brush is a response to the prevalence of oral disease, even in oral health conscious societies like the US, where millions of Americans are living with dental caries, periodontal disease, and oral cancer. A growing body of evidence has linked oral health to systemic health, yet oral care compliance is still an issue amongst Americans. Today, the average person brushes their teeth for only 46 seconds, but is 50% more likely to brush their teeth for a full 2 minutes by using just a simple timer.

Enter the Beam Brush and its interactive app that displays a 2 minute timer with the ability to play any song on the phone through the app while brushing. It even issues alerts when it’s time to replace the brush head and can even order it automatically! Multiple brushes can be managed from a single app, so the whole family can easily compare statistics and interact. A patient education section includes a plethora of professional dental content, and the Beam Goals feature allows all users to participate in achieving brushing milestones that result in real-world incentives like coupons and discounts on a variety of hygiene products. Dentists and health & wellness businesses are also involved in advertising products and services in prime locations on the app, as well as sponsoring Beam Goals for special promotions.

Beam believes brushing your teeth should be fun, interactive, and even profitable! The Beam Brush will be available to the public in Summer 2012, though dentists can contact the company to become a priority vendor ahead of launch. You can find out more information at www.beamtoothbrush.com.

Beam. Brush smart.

Contact:

Alex Frommeyer

CEO, Beam Technologies

fro@invenllc.com

www.beamtoothbrush.com

  
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